Here's a SEO FAQ Page

Frequently asked search engine optimization questions that may cross your mind as you rifle through my web presentation. SEO is a very confusing field of Internet marketing because of all the scammers that exploit vulnerable web site owners. Everyone wants a top position in the search engine results pages and there are a million link builders pretending to be SEO experts.

Fred Joly is a Canadian SEO expert.
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Canadian SEO expert Fred Joly

Internet marketing moderator and featured poster with over 900 Ethical SEO Tips at Daniweb.

Active SEO Ethics Advocate and general search engine marketing issues at Webmasterworld.

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SEO Blogger : Drywall Taper : Artist

What is search engine optimization (SEO)?

Simply put, search engine optimisation is the process of ranking web pages highly in the results pages for specific keywords and keyphrases.

Why do web pages require SEO?

SEO is an inexpensive form of Internet marketing and when performed well will drive large volumes of targeted traffic to web pages.

How much does SEO cost?

Usually web designers can implement SEO for free if they incorporate it from the start of the web project.

A Few More for My SEO FAQ Page

What is the difference between Black Hat and White Hat SEO?

The search engines have established quality control guidelines that they use to determine if web pages are in fact important and unique or if they are made to appear that way using any of a number of search engine manipulation techniques. I wrote about Black Hat SEO techniques recently. White Hats (ethical SEO practitioners) don't cheat.

What are the search engine ranking factors?

The ranking factors are divided into two groups - onsite and offsite. The search engine uses both these to determine the best results for a keyword (keyphrase) search. It decides when web pages are authentic and credible rather than pumped-up mediocrity. Off-site ranking influences are essentially established either naturally or through link building strategies. Linking schemes are the norm for grey to black hat optimizers. A good one effectively crafts the illusion that a web page is important because of the volume and credibility of incoming links.

The on-site ranking factors are the web page components; things like the web page title, paragraphs, images, headings, videos, blogs etc. White Hat SEO experts focus on the web page content and the web page architecture including its internal linking structure.

How much time does it take to see ranking improvements?

Improvements can be seen immediately in today's search engine world. When changes are made they are reflected in the results pages almost instantly.

Where can I find a reliable Canadian SEO expert?

To find a suitable SEO expert in Canada, search for one.

More SEO Questions and Answers

Have any search engine optimization questions? Email me your SEO FAQ and I'll try to answer it for you.

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