Fred Joly is a Canadian SEO expert.
Services :
Plans :
Quotes :
FAQ's
Internet marketing moderator and featured poster with over 900 Ethical SEO Tips at Daniweb.
Active SEO Ethics Advocate and general search engine marketing issues at Webmasterworld.
My Other Profiles
SEO Blogger : Drywall Taper : Artist
Search Engine Optimization Skills
- search engine optimisation pros require advanced knowledge of HTML, HTML tags and tag attributes
- good SEO's are Internet marketers too, helping things stand out in a crowded search engine results page
- can differentiate search engine optimization techniques in terms of White, Grey and Black Hat SEO
- SEO experts are skillful writers, stretching the language in a captivating, intelligent and meaningful manner
- optimize web content, supporting keyphrases naturally amongst webpage/website components
- can fully explain what they are doing to a client's web site and how ethical SEO helps the corporate image
- can offer keyphrase search frequency analysis, results pages competition analysis and SEO plans
Understanding White Hat (Ethical) vs. Black Hat SEO Experts
Note: Ethical SEO is the same thing as White Hat search engine optimization. Expert WhiteHats don't pay much attention to inevitable off-site ranking factors. They deploy naturally optimized web sites and let the external stuff worry about itself. These SEO Experts concentrate on the on-site ranking factors: the content mostly but also must be able to optimize web page components, develop an internal linking structure, enhances webpage coding, user experience etc. Find out more regarding Black Hat SEO.
An Ethical SEO Expert crafts web pages that are indisputably important, whose content is authentic and unique. The web pages themselves harness the search engine engine's interests and attention because of the exceptionally presented content. But search engine optimization at its highest caliber isn't really about the text and images in the end. It's not really about how the search engine values his pages; it is in the drawing in of interested Internet visitors and in how he compels them to dig deeper into the web site promotion and make the all important initial contact with the client. Expert search engine optimizers bring in the qualified traffic and then turn it directly over into new business.
Not All SEO Experts are the Same
It is difficult for even me to decipher today's Internet marketing services from the really specialized, code-crunching ethical SEO experts that I know. The search engine optimization that I have practiced for the last fourteen years deals almost exclusively with on-site web elements; like the visitor's experience and the actual web page's content.
Seems like most search engine optimizers (link builders) don't require any search engine optimization skills in order to appear to have some. These are the tricksters in my books, the link schemers. These grey and black hat SEOs seek outside of the web content to artificially increase its importance and credibility. They seem to easily convince their clients to believe that they know SEO and what they are doing to web pages but they are, for the most part, trendy search engine manipulators. They often have little search engine optimisation skills and frequently don't even know the language they spam-link madly. They surely can contribute to power linking monsters and with a hidden smile they take your money.
