Search Engine Optimisation

This web page is intended to provide an introduction to search engine optimisation. Search Engine (a web site that searches through its database and matches a list of web pages to a search query)

SEO is a process of optimizing web sites in such a manner that they rank high in the SERP's. SERP (an acronym for search engine result page)

Search engine optimization experts compete ethically in challenging keyphrase environments. Ethical optimisers working the on-site ranking factors. The on-site elements include: the actual content on web pages, the web pages themselves, how pages are linked internally, graphics, videos, blogs, social media buzzes ... well that's more Internet marketing stuff now I guess. The entire web site promotion is based on keyphrase themes and targeted competitive rankings both regionally and internationally. Off-site ranking factors mostly should be develop on their own. Off-site ranking influences should well triggered naturally, mostly because of its intelligently presented, unique and exceptionally optimized content. Link builders are mostly light grey to dark Black Hat SEO. White Hat SEO's don't deploy artificial link building strategies. Linking strategists are not normally actual search engine optimizers. They are off-site manipulators of some sort. They amass links either by clever scheme or by harvesting masses of other "SEO experts" to be and do like themselves. It's a funny world, the SEO world.

Fred Joly is a Canadian SEO expert.

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Internet marketing moderator and featured poster with over 900 Ethical SEO Tips at Daniweb.

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What are Search Engine Results?

There are several types of results that the Search Engine offers in a SERP. They include: Organic Results and Sponsored Results. In the organic results can be video results, news results, shopping results, locations results, image results etc. SEO applies to all these types of results but concentrates on the web pages themselves. Expert search engine optimization focuses exclusively on highly ranking web pages in the natural results (the organic results) in competitively searched keyphrase environments. The sponsored results agents perform a function that falls within search engine marketing but are not searchengine optimisers.

Organic Results - web pages that match a search query and are offered in the SERPs. These pages appear in the results because the search engine has determined that they meet the search criteria.

Sponsored Results - web pages that match a search query and are offered in the SERPs. These pages appear as results because they pay the search engine on order to appear.

SEM - search engine marketing is the process of using both organic and sponsored listings to promote a web site in a search engine.

What is SEO?

Search engine optimisation is a process that is employed with the explicit goal to rank webpages highly in the SERPs. Optimisers attempt to influence the search engine positively in an effort to position web pages at the top of the results pages. This process usually involves working with a web site's On-site Ranking Factors and manipulating the Off-Site Ranking Factors.

On-Site Ranking Factors - the HTML tags, the navigation system, logical naming conventions, the content.

Off-Site ranking Factors - the links to a web page.

What are the Types of Search Engine optimisers?

SEOs are divided into four categories ranging from Green Hat optimizers to Black Hat.

Green Hat Search Engine Optimizers - this is a growing number of new people to SEO who generally have little knowledge of the differences between effective, ethically produced, long term SERP domination and whatever trendy temporary search engine manipulation technique of the day.

Grey Hat SEO usually involves a degree of off-site popularity boosting and keyphrase stuffing. The practitioners can sometimes rank web pages well but are not able to sustain those rankings in the long term.
Black Hat Search Engine Optimization involves blatantly tricking the search using any of a variety of trickery methods.

White Hats concentrate of generating important, unique content and focus exclusively on the on-site ranking influences.

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